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Find My Catalyst Podcast — "GTM Engineering Explained: Automation, AI & Fearless Thinking"
Exploring GTM Engineering as a strategic discipline combining sales automation, AI-powered workflows, and fearless experimentation. The discussion covers how modern sales teams can leverage tools like Clay and AI to build scalable prospecting systems, moving beyond traditional SDR models toward data-driven, automated go-to-market execution.
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You Deserve More Business Podcast — Ep. 5 "Nobody wants to talk to an SDR"
Why traditional SDR roles are becoming obsolete and how AI agents are reshaping customer interactions in the IT services sector. Covers Cyft.ai's approach to automating MSP business operations, why buyers now prefer direct access to founders over SDR conversations, and raw startup insights. Key quote: "Nobody wants to talk to an SDR" — exploring how AI is fundamentally changing the economics and effectiveness of sales development.
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NextGen Sales Leaders — Ep. 14 "Why AI Can't Fix Your B2B Outbound Sales"
A masterclass on why AI tools like Clay, Apollo, and OpenAI cannot substitute for deep ICP understanding and buyer culture knowledge in B2B outbound sales. Covers practical strategies for building high-conversion prospecting lists, the parallels between cold outbound and recruiting, and how spending months embedded with customers unlocks insights that differentiate top-performing SDRs from those who rely solely on automation.
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Outbound Kitchen / SDR Game — Ep. 71 "How to Use AI for Prospecting with IT Leaders"
A playbook for using AI to prospect IT leaders in Fortune 500 accounts. As the founder of Lazy Sales and top-performing SDR at Lightyear (#1 in outbound Q1 2024), breaking down how to use AI for account scoring, prioritization, and research at scale. Covers practical workflows for building enterprise outbound motion from scratch, targeting strategies, and messaging frameworks.
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Rizz Dev Podcast — Ep. 4
A casual conversation covering the intersection of sales development, AI tooling, and the evolving landscape of B2B prospecting technology.
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Storytelling at Scale — #5 "Keeping it real in sales + the AI sales singularity"
A candid conversation about authenticity in tech sales and the concept of an "AI sales singularity." Unlike typical podcast deep dives, this episode offers an insider perspective on the tech sales landscape from someone with front row seats to the industry's AI-driven transformation. Topics include maintaining authenticity while leveraging AI tools, the evolution of sales roles, and what the future holds as AI becomes integrated into prospecting and customer engagement.
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The AI Game — "How AI Transformed This Sales Rep's Enterprise Prospecting Strategy"
How AI tools fundamentally transformed enterprise prospecting strategy, moving from manual research to scalable, intelligent account prioritization. Covers practical applications of AI in sales development, including how to leverage automation while maintaining the human insight necessary for booking meetings with Fortune 500 IT leaders. Topics include AI-powered account scoring, research automation, and building workflows that combine tools like Clay with strategic prospecting principles.
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Jessie Lizak Podcast — "Breaking Down the Future of GTM Engineering"
Breaking down the emerging discipline of GTM Engineering and its future in modern sales and marketing organizations. Explores how GTM Engineers use tools like Clay, LeadMagic, and AI to generate leads, streamline workflows, and build smarter systems. Topics include the convergence of sales ops, marketing automation, and data-driven decision making that defines the GTM Engineering role.
GTM Engineering Clay LeadMagic Sales Ops