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CyberMarketingCon 2025 — "How To Build A GTM Campaign in 60 Minutes"
A live, unrehearsed session at CyberMarketingCon: an audience member provides a company URL they've never shared before, and the entire outbound campaign is built from scratch in real time — ICP analysis, target accounts, contacts, personalized messaging, and CRM-ready data, using nothing but Clay workflows and prompts. A shameless riff on Jordan Crawford's "Cannonball GTM" concept, aimed at proving how fast modern GTM motion can move once you stop treating "product" as the moat.
Clay Live Campaign Build ICP Analysis Cybersecurity Marketing -
April Tools Day — "How I Run Entire Outbound Campaigns from Claude Code"
A lightning talk on wiring 10+ APIs directly into Claude Code to run an entire outbound stack from the terminal — domain purchasing, mailbox warmup, personalization, email sending, and review, all via voice prompt. Covers the tradeoffs between Clay (deterministic, observable) and Claude Code (faster, subagent-driven personalization at scale), plus why an independent SQLite database beats polluting the CRM with one-off fields.
Claude Code API Automation Outbound Stack GTM Engineering